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Atrics

Atrics-group

Smartphone
E-commerce web-site of headwear

E-commerce solution for B2C and B2B customers of Atrics Group company. Online shop on the base of Drupal 8 CMS with 1C ERP integration.

Businesssituation

We received a request to redesign the existing site in 2016. The Atrics Group already had a website written on the Drupal 7 platform. The first version of the site was also made by our development team. That was in 2010. For 6 years, while the site worked, the trends in the web changed significantly.

Main client’s concern from the client was absence of the mobile version of the site. By Google Analytics data we saw that mobile traffic takes more than 30%. The design, which was relevant in 2010, also required replacement. Additionally, we got the request to add the ability to сreate new store views with own currencies and languages.

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Product card
Productcard

Solution

We suggested as the solution a migration to Drupal 8 from Drupal 7 and creating new, fully responsive design for the storefront. Drupal 8 was developed with a focus on mobile‑first approach. It gave as good start point.

For e‑commerce part, we have used Drupal Commerce module that supports multiple currencies and multiple stores. Drupal Commerce supports products variations that were a good fit for the product range that Atrics Group offers to their consumers.

Adaptive version

 
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Smartphone 1
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Category

Team

  • 2 back-end developers
  • 1 front-end developer
  • 1 QA specialist
  • 1 Project Manager

Technologies

  • Drupal 8 + Drupal Commerce (PHP, MySQL) Commerce (PHP, MySQL)
  • Custom integration with 1C ERP
  • Custom theme for Drupal
  • Vue.JS
Screenshot
Basket
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Results

We published a new version of the shop at the beginning of 2017. The new site has a significantly better conversion rate for users that use mobile devices. Users have noted better user interface, especially for wholesalers.

The client has marked also that his support office gets less complaints and questions that are related to the usage of the site's functionality. Improved site navigation and advanced filter by product's attributes make search easy and allows customers to create orders faster.

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